Special U.S was born in 2020.

To create an independent creative company for the world's most ambitious brands. Dedicated to making a difference to businesses, communities and everyone working with us.

With offices in New York, Los Angeles, Auckland, Wellington, Sydney, Melbourne and London, Special Group delivers best in class creative around the globe.

All united around our values of being open, brave and kind.

There’s a brand of creativity that comes from being self-backed.
We call it: independent creativity.
With nothing holding us back.
Or up.
Just ourselves.

Complete freedom to invent and reinvent.
To do what’s right by our people, our partners and the world.
No matter what.
Total accountability every single moment of each day.

This is what makes us: